ROOM ENVY
A Dubai-based, bold home décor brand that sources playful, design-forward pieces from around the world to bring colour, character, and a touch of joy to every day spaces.
SEPTEMBER 2023 – MARCH 2024
Room Envy came to us ahead of their UAE launch with one clear goal: to make a strong first impression on Instagram. As a new, online-only home décor brand, building trust and excitement fast was key. We developed a full-funnel Instagram strategy, paired with a bold content rollout, from Reels to graphic carousels and stories, that brought the brand’s playful, design-forward aesthetic to life.
Within the first month, Room Envy sold out multiple products, drove over 30K interactions on Instagram, and attracted 2K unique visitors to their website – all organically. From launch through to daily engagement, we helped them turn curiosity into conversions and followers into fans.
SERVICES
+ Social Media Strategy
+ Social Media Management
FEED
CAROUSELS
REELS
“Rhythma is very thorough and detail-oriented which is something I really wanted in my social media partner. She has always been patient in sharing her knowledge and answering all of my questions when it comes to Instagram and content in general.”
NAncy ghanem
room envy, FOUNDER