UP CLUB
A Costa Rica-based copy studio helping leaders, writers, and creatives harness the power of their voice through strategic copywriting, immersive retreats, and impactful writing programs.
AUGUST 2024
Lois, founder and writer at Up Club, approached us to create a set of Reels rooted in her personal brand. Using casual b-roll footage from her daily life and travels, we produced content that felt honest, human, and connected – designed to help her audience not just follow her journey, but feel part of it.
In addition to content tailored to Up Club’s own Instagram, we collaborated with Lois to provide creative support for select client projects, including graphic design, visual brand refreshes, and Reels editing.
SERVICES
+ Bespoke Content Curation
REELS
“Rhythma is the bomb.com. We had been struggling to find the right creative support and it felt like we’d never come across someone reliable until we found Outloud. She’s straightforward, easy to work with, her creative eye is *chef’s kiss*, and she communicates better than any other creative I’ve worked with. She’s a super skilled strategist, which honestly feels rare these days! I can see us working together for a long time.”
LOIS MCKENZIE,
UP CLUB, FOUNDER