SPACETIME
A Chicago-born functional drink brand serving up clean, crash-free energy that’s powered by low caffeine, and infused with natural adaptogens and nootropics.
MAY 2024 – FEBRUARY 2025
Launching a new drink on a crowded shelf takes more than clever branding. It takes strategy, consistency, and content that actually connects. That’s what brought Vy and Silver, founders of SpaceTime, to us as they prepared to introduce their functional, low-caffeine drink to Chicago’s health-conscious Gen-Z market.
We built a launch strategy designed to help SpaceTime stand out, complete with audience insights, a mapped customer journey, and a content funnel tailored to the moments that influence purchase behaviour both online and in-person. From there, we handled ongoing content ideation, creative direction, and social management to grow awareness and drive conversions.
As a result, their Instagram presence led to over 90% of their audience becoming repeat buyers. It also directly supported new B2B partnerships by boosting trust and visibility with retailers and stockists across the Midwest.
SERVICES
+ Social Media Strategy
+ Social Media Management
FEED
REELS
CAROUSELS
“Rhythma is an incredible strategist! She’s knowledgeable, passionate about her clients’ brands, and consistently punctual with deliverables. Her eye for aesthetics, trends, and content opportunities have all contributed to the growth of our new CPG business. Even during busy times, when we’re slow to share raw footage with her, she consistently turns what she’s given into engaging content.”
Vy Vo
SPACETIME, CO–FOUNDER