Scent Supply Co.

When Nicole, founder of Scent Supply Co., came to us, she was doing all the right things – posting consistently, investing in high-quality content, and showing up for her audience. But engagement remained low, and the results didn’t match the effort.

We began by reviewing her Instagram presence through a strategic lens. Starting with her content strategy, we helped refine what was already working, introduced clearer content pillars, and integrated content funnel principles to guide her audience toward action. From there, we audited her entire profile, offering feedback on everything from her bio and Reels hooks to caption structure and editing style.

Our sessions combined big-picture strategy with hands-on guidance, equipping Nicole and her team with a content idea bank rooted in research and relevance. With the right tweaks and a refreshed approach, they were able to move forward with clarity and finally see the engagement their effort deserved.