DEWALT
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Social Media Strategy + Management + Reporting, Project Management & Copywriting
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Manufacturing
As the world’s #1 power tools manufacturer, DEWALT boasts award-winning technology and innovation that is Guaranteed Tough®, ensuring confidence amongst jobsite workers globally.
My work at Rain43 as the account lead for both DEWALT US and Canada businesses ranged from strategy to reporting, and included daily management of both regions’ social channels on Facebook, Instagram, Twitter and LinkedIn. These were a total of 6 verified social media pages, including some with 1M+ followers.
The organic social media strategy covered everything from defining the core content pillars to planning monthly posting calendars, individual post objectives and specific product F&Bs that should be highlighted. The messaging framework included product-focused goals such as discovery and awareness, alongside other goals like building fan love and consumer loyalty.
My contributions to planning the 2022 Q3, Q4 and 2023 Q1 organic social strategy helped determine the variations in content for the US vs. Canada businesses. Based on the regional differences in their audience, I wrote the monthly content briefs for both accounts which led the creative team into the ideation and execution cycles.
By cross-functionally managing the monthly content production cycles between the client and creative teams, I ensured continuous alignment between brand guidelines, ongoing social trends, audience perceptions, and reporting insights for both regions. I was directly responsible for helping my clients meet their weekly, monthly and quarterly performance benchmarks while providing ongoing updates on relevant competitor activities.
DEWALT is the official brand partner for McLaren Racing in Formula 1, Joe Gibbs Racing in NASCAR and the in-stadium benches for all 25 teams in NCAA Football. Sponsorships content was a primary engaging force for #TeamYellow (DEWALT fans online), therefore content around these partnerships were used as an opportunity to grow brand love as well as tap into new audiences.
As DEWALT’s social media manager, my knowledge of McLaren and JGR’s online communities and trends was organically reflected in the social TOV on both owned and partner channels.
Promotional tactics like Instagram giveaways were executed to support partnership content as well as trade-specific new product launches. From planning the giveaways to managing them when they were active and then reporting against them at their completion – I successfully anticipated my client’s needs and filled their knowledge gaps throughout the entire process.
I developed a custom winners tracking system to effectively manage qualifying contestants’ brand outreach and pass key information to the client for executing the legalities and final prize deliveries across the US.
❝ Positive, detail-oriented, and agile. Rhythma not only adapted quickly to our changing needs, but in our fast-paced environment, I knew we had an amazing partner in her who would help us reach the next level. ❞
Lauren Downing, Digital Marketing Manager @ Stanley Black & Decker
Agency: Rain43