Alembic City - Art District

  • Digital Strategy, Copywriting & Social Media Management

  • Entertainment & Events

A multipurpose creative project by Alembic Group, one of India’s oldest industrial houses, Alembic City’s Art District is comprised of art studios, an exhibition space, a museum, an amphitheatre, restaurants, and a skate park. The space promotes contemporary arts and cultural events while showcasing its industrial heritage at the heart of Vadodara city in Gujarat, India.

As a digital strategist for the Art District project, I was responsible for curating social media content for Instagram and Facebook, preparing direct email marketing, and implementing promotional digital campaigns for the venue. Additionally, I wrote copy for Alembic Group’s real estate subsidiary to inform audiences on the website, and through OOH communications, about upcoming projects.

Photographer: Aadarsh Parmar

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